New qualification replacing the Intermediate Certificate. ICSF)

Course Code:   AOFPTL4004

Qualification: Level 4 Higher Diploma in Floristry (0344-04)

Start Date September 2019 and January 2020 starts

Duration:18 Months, Part Time

Start Day/Time: 9.30am – 4.30pm, Mondays, I would also be happy to discuss with a group of people alternatives, ie weekends etc

Awarded by: City and Guilds


This challenging and rewarding new level 4 qualification is designed by highly skilled florists for florists who are experienced and qualified to a minimum of level 3 e.g. ANCF, NVQ 3 or equivalent.

This qualification will extend and develop your advanced floristry skills and theoretical knowledge and give you the chance to explore materials and mediums, design concepts and ideas you have, into real designer floristry pieces, at a Higher Education level.

The HDF qualification is awarded by City and Guilds and was developed in association with The Society of Floristry.

We will be running it as a Part time course over 18 months for those already working at a high level in the industry. This will give you the time to develop your own personal design style in floristry.

The course will develop and increase your floristry knowledge and abilities, by enhancing creative skills, design techniques and theoretical understanding as used by top international designers.

Course Progression:

The progression from this course will be to the Level 5 Master Diploma in Professional Floristry (MDPF). This new qualification replaces the existing NDSF with added European techniques and skills.  For this reason the HDF can also be used by current ICSF holders wishing to progress onto the Level 5 by accreditation of prior learning.

Entry Requirements:
This level 4 qualification is designed by highly skilled florists for florists who are experienced and qualified to a minimum of level 3 e.g. ANCF, NVQ 3 or equivalent.

Course Details:

There will be 10 units in total which will cover the following areas:

Botanical concepts                                            Historical studies

Floral events                                                        Business practice

Marketing and Promotion                              Design concepts

Technical Floristry Skills in – Tied designs, Wired and Glued, Mediums and Design Trends.

Interview Requirements:

Selection will be by a personal interview, a practical skills test and where it is felt useful, there may also be questions on theory to establish current depth of knowledge and understanding. We will also require you to bring with you a portfolio of your own work covering a range of advanced skills.

Further Information:

Due to the standard of work required in presentation at this Higher Education level, a working knowledge of a range of IT skills and an acceptable level of literacy and numeracy will be required, but support can be given in this area. Guidance will be given by your tutor.

Candidates will be expected to cover at least 30 hours of CPD (continuous personal development) in a well renowned top florist, which may be out of the Bournemouth area, workshops delivered by International designers or equivalent status work.

Course Assessment:
The practical activities are assessed by three integrated assignments, and by an externally set and marked practical examination.

The underpinning knowledge is assessed by an externally set and marked written examination and by the three integrated assignments.

Specialist Resources:

The academy is well provided with dedicated teaching rooms, which are equipped with IT and specialist facilities. The course will be supplemented by visits, the preparation of commercial orders which are taken by the academy, the preparation of arrangements for external events, the preparation of displays, participation in competitions and shows.


N.B. Students will be expected to provide some of  their own plant materials for each session, where needed, and a well equipped tool box.

For further information:

Contact the academy

NB: All fees quoted are normally per year, except where stated, and may be subject to change.

Jo Richards Academy of Floristry tries to ensure the accuracy of the information contained in this web site. However, such accuracy cannot be guaranteed. The academy reserves the right to make changes in regulations, the offering and structure of courses and programmes and fees without notice.